KFC launches new Doublicious sandwich

by Bryan Salvage
Share This:
LOUISVILLE, KY. – KFC is launching several varieties of its new Doublicious sandwich, which the company said combines a savory boneless chicken filet with a sweet Hawaiian Bread bun for a sweet and savory taste. The Original Recipe Doublicious includes an Original Recipe filet topped with bacon, Monterey Jack cheese and Colonel’s Sauce. The Grilled Doublicious is a grilled filet topped with Monterey Jack cheese, lettuce and honey mustard BBQ sauce.

The new product is available at KFC restaurants nationwide. The Doublicious Combo includes Potato Wedges and a drink for $5 (plus tax). The sandwich can also be purchased a la carte. Prices may vary by location.

KFC executives are so confident in their newest offering they are offering free Doublicious sandwiches to the first 10 employees of a competitive fast-food restaurant who visit participating KFC restaurants on July 20th.

“KFC continues to generate buzz in the sandwich business by following up the Double Down with the Doublicious, a combination of sweet Hawaiian bread and savory boneless chicken,” said Javier Benito, executive vice president of marketing and food innovation for KFC. “In fact, this combination results in a signature sandwich that is so good, we are certain that even people who work for our competitors will want to secretly switch teams to enjoy one.”
Comment on this Article
We welcome your thoughtful comments. Please comply with our Community rules.



The views expressed in the comments section of Meat and Poultry News do not reflect those of Meat and Poultry News or its parent company, Sosland Publishing Co., Kansas City, Mo. Concern regarding a specific comment may be registered with the Editor by clicking the Report Abuse link.