KFC launches new Doublicious sandwich
July 15, 2010
by Bryan Salvage
LOUISVILLE, KY. – KFC is launching several varieties of its new Doublicious sandwich, which the company said combines a savory boneless chicken filet with a sweet Hawaiian Bread bun for a sweet and savory taste. The Original Recipe Doublicious includes an Original Recipe filet topped with bacon, Monterey Jack cheese and Colonel’s Sauce. The Grilled Doublicious is a grilled filet topped with Monterey Jack cheese, lettuce and honey mustard BBQ sauce.
The new product is available at KFC restaurants nationwide. The Doublicious Combo includes Potato Wedges and a drink for $5 (plus tax). The sandwich can also be purchased a la carte. Prices may vary by location.
KFC executives are so confident in their newest offering they are offering free Doublicious sandwiches to the first 10 employees of a competitive fast-food restaurant who visit participating KFC restaurants on July 20th.
“KFC continues to generate buzz in the sandwich business by following up the Double Down with the Doublicious, a combination of sweet Hawaiian bread and savory boneless chicken,” said Javier Benito, executive vice president of marketing and food innovation for KFC. “In fact, this combination results in a signature sandwich that is so good, we are certain that even people who work for our competitors will want to secretly switch teams to enjoy one.”