Branded products promotion funds still available
July 15, 2010
by Meat&Poultry Staff
DENVER – Funds are still available in the U.S. Meat Export Federation’s (U.S.M.E.F.’s) branded products promotion program to help small U.S. companies that want to promote their products in international markets. These funds can be used to attend international and approved domestic shows with large international attendance and assist with travel costs to attend international trade shows.
Branded products travel funds can only be used to attend international trade shows and promotions; they cannot be used for domestic promotions or to attend domestic shows. These funds can be used to offset costs of point-of-sale materials used in connection with an international promotion or trade show, and to help pay for costs of international retail promotions, including fees for chefs, costumes, signs, displays and fees for demonstration staff.
These funds can also be used to help pay for the cost of international seminars, including interpreters, seminar materials, set-up costs/room rental, slides and production and translation of educational materials such as company brochures and product sheets. Promotions funded under this program must take place before Dec. 31, 2010. Applications will be accepted as long as funds are available.
Eligible applicants include companies with 500 or fewer employees or a producer cooperative or association. Companies receiving U.S.M.E.F. funding will be charged a 5% administrative fee for participation in the program. This fee is calculated at 5% of U.S.M.E.F.’s contribution to the activity or activities.
U.S.M.E.F. also requires a $100 application fee to accompany the company's request for funding. This amount will be applied toward the 5% administrative fee.
Companies interested in the program should contact Barbara Watson at U.S.M.E.F.’s Denver office for guidelines and proposal format:
U.S. Meat Export Federation
Attn: Barbara Watson
1855 Blake St., Suite 200
Denver, CO 80202
Information on the program and on exporting is also available at U.S.M.E.F.’s website, www.USMEF.org, under Export Resources—Branded Products.