Tyson, Fareway, I.P.P.A. conduct joint pork promo
June 25, 2010
by Meat&Poultry Staff
DAKOTA DUNES, S.D. – In an attempt to keep pork on top of consumers' minds all summer, Tyson Foods Inc. is teaming up with Fareway Stores Inc. and the Iowa Pork Producers Association (I.P.P.A.) for a pre-Fourth of July cookout.
I.P.P.A. members began grilling pork burgers in front of all 97 Fareway Store locations in addition to talking with consumers about all things pork on June 24. They will continue to do so on June 25 and June 26. At the same time, Fareway Stores is featuring fresh pork specials to give customers easy and economical ideas for grilling this summer.
Regarding this promotion, customers can visit their local Fareway Store and buy a pork burger for $1.00. Customers will also receive a coupon and recipe booklet filled with meal options that include Chairman’s Reserve Premium Pork produced by Tyson Foods.
“Customers are looking for new meal ideas for the grill this summer, but still want to save while shopping at the supermarket,” said Kent Harrison, senior director of marketing, Value Creation, Tyson Fresh Meats. “We are proud to offer our customers both with this promotion, while helping Fareway Stores increase sales of Chairman’s Reserve Premium Pork.”
Customer savings include a $1.00 off coupon for Chairman’s Reserve Premium Pork tenderloins and a link to the Fareway Stores website where customers can access an additional coupon for $2.00 off any Chairman’s Reserve Premium Pork purchase. Consumers can also receive a text message coupon via their mobile phone when they text the word “Pork” to 25827.
According to Tyson executives, Chairman’s Reserve Premium Pork was developed to meet consumer demand for 100% natural meats that are wholesome, nutritious, appealing and great tasting. They add that these products “are only the best of the best in color, muscle texture, marbling and pH.” Products are compliant with all U.S.D.A. standards for natural products, pH-selected for natural moisture-holding capacity, color-graded to reduce variation and hand-selected to ensure consistent marbling, firmness, texture and size.