Hormel launches new mini BBQ sandwich kit

by Bryan Salvage
Share This:
AUSTIN, MINN. – Hormel Foods recently introduced Hormel mini BBQ sandwiches to deli departments and convenience stores nationwide. These palm-sized, convenient sandwiches can be eaten cold or hot — and are perfect for an on-the-go snack, the company said. The mini-sandwiches are offered in the BBQ variety only at present, with new flavors planned to be launched in September.

Product arrives at the deli in a frozen kit but sells fresh in-store. The easy-to-assemble kit provides deli workers with product and supplies (including insert labels with UPC) to make 12 units of the four-pack sandwiches. Each mini BBQ sandwich weighs approximately 2.75 ounces.

“We developed the kit as a solution to in-store labor issues,” Mike Lammers, product manager, Deli Meal Innovations, Hormel Foods, told MEATPOULTRY.com. “We started with mini or slider sandwiches because they are one of the fastest-growing restaurant trends today. These mini sandwiches deliver excellent flavor and value for the time-pressed deli consumer.”

Hormel mini BBQ sandwiches can be found in the sandwich or “grab-and-go” sections of the deli or C-Store. The suggested retail price of one, four-pack of Hormel mini BBQ sandwiches is $4.99/unit. Marketing support includes public relations and in-store promotions.

“Hormel Foods is committed to providing product innovations that are convenient for both retailers and consumers” Mr. Lammers said. “The complete, easy-to-assemble kit, providing deli workers with product and supplies, is currently unique to the marketplace.”
Comment on this Article
We welcome your thoughtful comments. Please comply with our Community rules.



The views expressed in the comments section of Meat and Poultry News do not reflect those of Meat and Poultry News or its parent company, Sosland Publishing Co., Kansas City, Mo. Concern regarding a specific comment may be registered with the Editor by clicking the Report Abuse link.