Chang returns to Arby's as chief innovation officer

by Bryan Salvage
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ATLANTA – Warren Chang has been appointed to the newly created position of Chief Innovation Officer for Taste, Quality and the Customer Experience by officials with Arby’s Restaurant Group Inc., a subsidiary of Wendy’s/Arby’s Group Inc. Chang will be responsible for leading innovation and change initiatives in the areas of product development, quality improvement and customer satisfaction. He will report to Hala Moddelmog, Arby’s president.

Chang has more than 30 years of restaurant and retail experience. Most recently, he was president of Carino’s Italian — a 140-unit chain of casual dining restaurants headquartered in Austin, Texas. His background includes strategic brand planning, research and development, marketing and advertising, while working for some of the world’s leading brands, including McDonald’s, Yum! Brands, Applebee’s and Frito-Lay.

Like Moddelmog, who was named Arby’s president in May, Chang has prior Arby’s experience, leading both the brand’s restaurant marketing and menu and product development from 1994 to 1998.

“Warren brings a wealth of restaurant experience to the Arby’s leadership team.” Moddelmog said. “His appointment is another example of the decisive steps we’re taking to reinvigorate the Arby’s brand, improve same-store sales and grow profits. Our goal is to add new energy and focus to Arby’s ability to connect to our customers’ needs and accelerate our speed to market with innovative, high quality products.”

Arby’s Restaurant Group Inc., based in Atlanta, is the second-largest quick-service sandwich chain in the U.S. with nearly 3,700 restaurants. Wendy's/Arby's Group, Inc. is the third-largest quick-service restaurant company in the U.S. and includes Wendy's International Inc. and Arby's Restaurant Group Inc. The combined restaurant systems include more than 10,000 restaurants in the U.S. and 24 countries.
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