Cargill's Blackwell Angus Beef debuting at Daytona
June 10, 2010
by Bryan Salvage
WICHITA, KAN. – Roush Fenway Racing has announced a sponsorship with Cargill Meat Solutions’ Blackwell Angus beef brand. The partnership will promote the brand during the NASCAR Nationwide Series this racing season. Consumers and retailers will see the Blackwell Angus beef brand in stores and featured on the hood of the No. 6 Ford Mustang. The Roush Fenway Racing Mustang will feature the Blackwell Angus beef brand at one of NASCAR’s signature races in Daytona on July 2.
“Blackwell Angus beef is a no-nonsense brand,” said Ivan Brown, Angus programs brand manager. “We’re reaching out to consumers who want a quality cut of beef, one they trust to perform well. NASCAR fans know a good deal when they see one. We’re going to make sure they see the Blackwell Angus brand. The taste and quality of Blackwell Angus beef are offered at a value that allows consumers to enjoy Angus beef as often as they want — whether they’re tailgating with friends before the race or grilling at home with their families.”
The Blackwell Angus beef partnership with Roush Fenway is a unique opportunity for a fresh beef brand. Mr. Brown believes a featured sponsorship in America’s fastest-growing sport will serve as a valuable tool to raise awareness of the brand.
“By creating a fresh-beef sponsorship with NASCAR’s Nationwide Series, the Blackwell Angus beef team is providing a point of differentiation for our retailers,” Brown said. “This partnership is an opportunity to break new ground within the category and to interact with consumers in a fresh way.”
The debut of the Blackwell Angus beef brand coincides with the debut of the Ford Mustang in the NASCAR Nationwide Series. Daytona will be Roush Fenway Racing’s first race with the Ford Mustang.
Racing fans can see the No. 6 Ford Mustang on the track and in the meat department. As part of the Blackwell Angus beef partnership with Roush Fenway Racing, retailers will receive point-of-sale materials featuring Roush Fenway Racing and the No. 6 Ford Mustang.
Blackwell Angus beef consumers can see behind-the-scenes footage
of the Blackwell Angus beef Ford Mustang at the Daytona test session.
Consumers also have the opportunity to keep up with Roush Fenway Racing and Blackwell Angus beef throughout the season at www.BlackwellAngus.com
. The Web site will feature exclusive updates beginning in mid-June.