Cargill, Meyer enter 'go-to-market' agreement
June 14, 2010
by Keith Nunes
WICHITA, KAS. — Cargill’s beef business and Meyer Natural Foods L.L.C., Loveland, Colo., have entered into an agreement that will offer Meyer’s Natural Angus and Laura’s Lean Beef brands to Cargill’s retail and food service customers. Products sold under the arrangement will be produced for Meyer by Cargill at its Fort Morgan, Colo., facility.
“This arrangement will result in our customers having an expanded selection of high quality beef products that they can offer consumers,” said John Keating, president of Cargill’s U.S. beef business based in Wichita. “Consumers increasingly seek variety, quality and value in the beef they consume, and our collaboration with Meyer is a win-win for everyone.
“Meyer Natural Foods product will be more readily available to retailers, food service customers and consumers. Cargill will be able to help customers better meet the desire for prime and choice Angus beef from verified origins, raised in certified humane conditions using no antibiotics or hormones under the Meyer Natural Angus brand or lean, heart-healthy beef under the Laura's Lean Beef brand.”
Bill Rupp, president of Meyer Natural Foods and former president of Cargill Meat Solutions, added, “We are delighted to partner with Cargill for this exciting new alliance because they have a long-standing, stellar reputation for producing the optimal product solutions for their many customers throughout the U.S. and around the world. Meyer’s natural and organic beef offerings complement Cargill’s expansive beef offerings, and we look forward to working closely with them to grow this business.”