Campbell Soup Co. renews N.F.L. sponsorship

by Bryan Salvage
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CAMDEN, N.J. – Campbell Soup Company has renewed its sponsorship of the National Football League (N.F.L.) for three years. The agreement names the Chunky brand the “Official Soup Sponsor of the N.F.L.” and the “Official Chili Sponsor of the N.F.L.” for the 2010, 2011 and 2012 football seasons. Financial terms were not disclosed.

Since 1997, Campbell’s Chunky soup has been an official sponsor of the N.F.L., and the N.F.L. has been prominently featured in Chunky soup advertising.

Campbell’s Chunky soup is available in more than 40 different varieties, including seven “Healthy Request” soups that provide only 410 mg of sodium per serving. Chunky soup also offers 12 soup and chili varieties in microwaveable bowls for greater convenience.
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