Burger King sells 10 million-plus BK Fire Grilled Ribs
June 8, 2010
by Bryan Salvage
MIAMI – More than 10 million BK Fire-Grilled Ribs have been sold since their debut on May 17, making this menu offering a runaway summer hit, according to Burger King Corp.
"We are proud to be the first national fast food hamburger restaurant to serve bone-in ribs and are pleased that they've been a big hit with our guests," said John Schaufelberger, senior vice president, global product marketing and innovation, Burger King Corp. "Their popularity proves that guests are hungry for authentic ribs at a competitive price point."
The ribs are served with a side of barbecue dipping sauce and are available in three serving sizes — three- and six-piece serving sizes at a suggested retail price of $2.99 and $5.69, respectively; and an eight-piece order is available for a suggested retail price of $7.19. The ribs also come as a three-piece add-on to a BK Value Meal for $1.99.