al Fresco launches new brand look
May 3, 2010
by Bryan Salvage
CHELSEA, MASS. – al fresco, a leading chicken sausage in the U.S. and recently named one of Family Circle's Best Products of 2010, has unveiled its new brand look, logo, advertising campaign, redesigned product packaging and a refreshed website.
Created by The VIA Group, the company said the new ad campaign features “delicious, healthy recipes,” created by Susanna Tolini, al fresco's executive chef. The new campaign will run in national magazines and on top food websites. Beginning in April, the ads are expected to be viewed more than 200 million times. Coinciding with this campaign, the redesigned packaging created by LAM design will also be hitting store shelves and will include easier-to-read nutrition facts and feature a more prominent brand logo, allowing customers to easily identify al fresco products.
In addition to featuring recipes using al fresco, the new campaign showcases Ms. Tolini as the face of the brand. Before coming to al fresco, she developed new products for premium food manufacturers including Trio's Pasta, Stop & Shop and Hans Kissle. She was also co-owner and chef at Le Bocage, a top French restaurant in the Boston area.
"The decision to feature Chef Susanna Tolini and incorporate her recipes into our new ads was an easy choice for us," said Sarah Crowley, al fresco's senior brand manager. "Susanna personifies the creativity and fun you can have with this product.”
al fresco all natural chicken sausage comes in 12 flavors and contain no artificial ingredients, 70% less fat than traditional pork sausage and are gluten-free.
al fresco All Natural is manufactured by Kayem Foods Inc. the largest meat processor in New England, making more than 500 products under eight brand names.
For more information, visit www.alfrescoallnatural.com.