Sara Lee to debut lower-sodium deli meats
May 6, 2010
by Bryan Salvage
DOWNERS GROVE, ILL. – Following last year’s successful lower sodium, sliced-to-order Sara Lee Deli deli meat launch, the brand has decided to offer more lower-sodium offerings and will debut the new Sara Lee Fresh Ideas Lower Sodium pre-sliced deli meats nationwide this spring.
Sara Lee Deli is expanding its options for consumers searching for healthier food options without compromising taste, the company said. The pre-sliced meats are available in four selections: Oven Roasted Turkey Breast, Honey Roasted Turkey Breast, Honey Ham and Virginia Brand Ham. The deli meats have also earned the American Heart Association’s heart-check mark.
Oven Roasted Turkey Breast features 25% less sodium than U.S.D.A. data for oven-roasted turkey breast; Honey Roasted Turkey Breast has 25% less sodium than U.S.D.A. data for honey roasted turkey breast; Honey Ham features 32% less sodium than U.S.D.A. data for honey ham; and Virginia Brand Ham features 32% less sodium than U.S.D.A. data for Virginia brand ham.
Product attributes include authentic packaged deli meat; located in the self-service refrigerated section of the deli department; high quality for deli-Style sandwiches; thinly-sliced and folded, not shingled; oven roasted; contain at least 8 grams of protein per serving; made with no fillers; fresh approach to packaging and presentation; strong, resealable snap-closure tub; sealed inner-pack; clear product packaging and minimal label coverage maximize meat visibility; fits perfectly in refrigerator deli drawers; and available in 10oz. containers.
Sara Lee Fresh Ideas pre-sliced deli meats suggested retail price is between $4.99-$5.99 for 10 oz., depending on the region of the country.