Samuel Adams Boston Lager Cut coming soon
May 25, 2010
Boston Beer Co., parent of Samuel Adams Boston Lager, is partnering with a specialty butcher in New York City to unveil the Samuel Adams Boston Lager Cut in June, according to the BostonHerald.com. This will be Boston Beer Co.’s first branded food product to sell at retail.
This product is being described as a new, premium cut of “humanely raised” beef, in partnership with Dickson’s Farmstand Meats. Still under consideration, the exact cut is anticipated to be a higher-end product.
Several months ago, Boston Beer Co. began working with Jake Dickson to come up with a pairing that brings out the best in both the meat and the Boston Lager, according to Jim Koch, founder. “We narrowed it down to a few parts of the animal, and some of them are unexpected,” Koch said.
Starting in June, the Samuel Adams Boston Lager Cut will be available at Dickson’s Farmstand Meats and other retailers, which will soon be announced.