Popeyes launches Wicked Chicken globally
May 27, 2010
by Bryan Salvage
ATLANTA — Popeyes Louisiana Kitchen, a division of AFC Enterprises, Inc. is launching its Wicked Chicken as a limited time menu offering in more than 1,900 restaurants in 28 countries making Wicked Chicken the company’s first global product launch.
Wicked Chicken consists of thin strips of all-white meat chicken marinated with authentic Louisiana seasonings, hand-battered and breaded in the restaurants. “Wicked Chicken is a new way of presenting boneless chicken that is not a nugget or tender,” said Amy Alarcon, director of culinary innovation.
Wicked Chicken is the perfect on-the-go meal, the company said, served ready to eat in a snack box containing Wicked Chicken, Cajun Fries, a buttermilk biscuit, ranch dipping sauce and a mini bottle of TABASCO Pepper Sauce. Suggested retail price is $3.99.