Friday's names new senior v.p., c.m.o.

by Meat&Poultry staff
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CARROLLTON, TEXAS — Trey Hall has been named senior vice-president and chief marketing officer of T.G.I. Friday's and a member of the Carlson Restaurants Worldwide (C.R.W.) executive team, announced Nick Shepherd, president and chief executive officer of C.R.W., parent of T.G.I. Friday's. Mr. Hall will report to Mr. Shepherd and will be responsible for T.G.I. Friday's global marketing activities.

Before joining Friday's, Mr. Hall held marketing leadership roles with Pizza Hut, Inc.; Boston Market Corporation, where he was c.m.o. and later chief brand officer; and Quiznos Master LLC, where he was c.m.o. Most recently, he was the c.m.o. for Consumer Capital Partners, a private-equity firm.

"Trey is a proven innovative marketer, a creative and strategic thinker and has established himself as a successful brand builder throughout his career," Mr. Shepherd said. "He will play a key role in our future growth and we are thrilled to have him at T.G.I. Friday's."

Mr. Hall received his Bachelor of Arts in advertising from Brigham Young University and his Master of Science in advertising with an emphasis on integrated marketing communications from the Medill School of Journalism at Northwestern University. He will reside in Dallas and be based at the company's headquarters in Carrollton, Texas. His first day in his new position will be May 24.

T.G.I. Friday's operates more than 900 restaurants in 60 countries, including approximately 600 restaurants in the U.S

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