Burger chain offers nutrition info, health facts
May 18, 2010
by Bryan Salvage
VANCOUVER, WASH. – Consumers can now see the nutritional value of the meal they have just ordered at Burgerville through a new program the restaurant chain is rolling out to all of its 39 locations in Oregon and Southwest Washington. Burgerville claims to be the first burger restaurant chain to introduce the Nutricate program, a nutritional education and enhanced marketing solution from SmartReceipt Inc.
This program is the latest initiative the restaurant chain is taking to help their patrons make healthy food choices. Nutritional information, including calorie, fiber, fat and carbohydrate counts, is prominently featured on the front of all receipts.
"We want our guests to know exactly what they are getting when they order from us," said Jeff Harvey, Burgerville president and chief executive officer. "The Nutricate program offers a very clear view into how each meal fits into our overall eating habits."
The nutrition data reflects customized orders from consumers ordering from their menu, such as no tartar sauce on a halibut sandwich or extra dressing on a salad. The receipts feature a helpful hint, such as "If you are trying to eat healthier, try 'holding the chipotle mayo' on your sandwich and save 180 calories and 18g of fat." Coupons that can be used on future visits to Burgerville are also included.