Subway on board for promotion with Amtrak
April 30, 2010
by Meat&Poultry staff
WASHINGTON – Subway restaurants are joining Amtrak to celebrate the importance of trains as the premier sponsor of the third-annual National Train Day on May 8. Subway will brand the Northeast Regional, Hiawatha and Pacific Surfliner trains with imagery of the restaurant's new breakfast sandwiches and National Train Day.
Subway-branded Amtrak trains will run from April 23 to May 21 and cover the northeastern states, Chicago to Milwaukee and Los Angeles to San Diego routes.
Subway plans to have a presence at each National Train Day signature event in Washington, D.C., Philadelphia, Chicago and Los Angeles.
"Subway is pleased to partner with Amtrak and the National Train Day celebration," said Tony Pace, Chief Marketing Officer of the Subway Franchisee Advertising Fund Trust. "Breakfast at Subway provides busy consumers with healthier, on-the-go meal options. And we expect people will see the Subway branded trains and help us spread the news that Subway now has breakfast!"
National Train Day commemorates the 141st anniversary of the first transcontinental railroad's inception by bringing to life the rich narrative of how trains transformed America. As part of National Train Day, each signature event will feature live entertainment, interactive and educational exhibits, kids' entertainment, model train displays and tours of notable private railroad cars, Amtrak equipment, freight and commuter trains.