Subway launches new breakfast sandwiches
April 5, 2010
by Bryan Salvage
MILFORD, CONN. – A new breakfast sandwich menu, which includes a Western Egg White Muffin Melt omelet on a light wheat English muffin containing 4 grams of fat, is now being offered by the Subway restaurant chain. As a result, breakfast will now be available in more than 25,000 Subway locations throughout the U.S. and Canada.
Subway will offer four Fresh Fit Egg White Muffin Melts, which are each under 180 calories, contain less than 4.5 g of fat and have 5 g fiber. Offerings include the Western Egg & Cheese, Egg & Cheese, Black Forest Ham & Cheese and Steak, Egg & Cheese Muffin Melt.
"By offering an item such as an egg white omelet, which can be complimented by adding any of our fresh vegetables, on a light wheat English muffin or 9-Grain bread, customers can now enjoy a great, as well as a smart and nutritious, way to start their day," said Lanette Kovachi, Subway dietitian.
Customers can add anything from sliced tomatoes to spicy jalapenos to Subway’s signature sweet onion sauce on a regular or egg white omelet sandwich.
The breakfast launch will be supported by a national advertising campaign. National broadcast will feature 15- and 30-second spots across all time slots including primetime. Additionally, the launch will be supported with social media, radio, PR and digital executions.