KFC offers bunless chicken sandwich

by Meat&Poultry staff
Share This:

LOUISVILLE, KY. — KFC is introducing the KFC Double Down, a bunless chicken sandwich. The sandwich includes two chicken filets, two pieces of bacon and cheese.

“The Double Down created such a buzz as a test market item and it already has such high consumer awareness, we toyed with the idea of making a commercial that just said, ‘It’s here!’ said Javier Benito, executive vice-president of marketing and food innovation. “And to celebrate the national arrival of the Double Down, it’s great to find a good home for some of those ‘unneeded’ KFC buns at food banks around the country.”

The product will be available nationwide beginning on April 12.

Comment on this Article
We welcome your thoughtful comments. Please comply with our Community rules.



The views expressed in the comments section of Meat and Poultry News do not reflect those of Meat and Poultry News or its parent company, Sosland Publishing Co., Kansas City, Mo. Concern regarding a specific comment may be registered with the Editor by clicking the Report Abuse link.