Corscadden named c.m.o. of Schwan's Home Service
April 28, 2010
by Meat & Poultry Staff
MARSHALL, MINN. — Bob Corscadden has been named chief marketing officer for Schwan’s Home Service, Inc. He will be responsible for raising Schwan’s profile as the country’s largest direct-to-home food delivery business, according to the company. He will report to Scott McNair, president of Schwan’s Home Service, Inc.
“Bob’s role on the Schwan’s team will enable us to drive innovation and recruiting,” Mr. McNair said. “He is known throughout the food industry for his ability to connect brands with consumers and ultimately drive revenue growth, and we are looking forward to seeing the company benefit from his brand-building expertise.”
Prior to joining Schwan’s, Mr. Corscadden spent 14 years as the c.mo. of Tyson Foods, Inc., Springdale, Ark.