New retail pork Web site launched
March 2, 2010
by Bryan Salvage
DES MOINES, IOWA –A new retail Web site, www.porkretail.org, from the National Pork Board provides research, meat industry insights, marketing promotions calendar and other valuable tools that will help retailers drive
meat department sales. The site format was created based on feedback from retailers who were looking for regular industry updates and turnkey ideas for supporting pork promotions.
Some of the site highlights include:
* Generic seasonal point-of-sale – The National Pork Board designs seasonally appropriate point-of-sale materials. The merchandising kits include a meat case sign, recipe brochure and poster. Each piece
of collateral is available as a printable PDF on the site; or retailers can follow the simple steps online to order multiple quantities.
* Industry information – Retailers looking for updates on the latest news in the industry can visit the site to stay informed. The National Pork Board is committed to keeping Porkretail.org as an ever evolving resource for current topics and discussions.
* Research – Understanding consumer shopping habits, sales and volume trends, and creative merchandising opportunities is essential for effectively marketing at the meat case. Research capturing and analyzing this information is available on the new site. The site’s current offerings will continue to be adapted and updated as retailers’ needs change and grow.
“Porkretail.org is a dynamic extension of what the National Pork Board currently offers retailers,” said Patrick Fleming, director of retail marketing for the N.P.B. “The site provides instant access to valuable tools and we see it a resource that transforms with the industry.”