Smithfield launches new line of complete meals
February 12, 2010
by Bryan Salvage
SMITHFIELD, VA — Smithfield Foods is launching a new line of complete meals called Something Different Tonight.
The line currently features three introductory flavors, which Smithfield said offers “international culinary appeal”: Seasoned Pork with Soba Noodles & Sweet & Sour Sauce, Seasoned Pork with Black Bean Sauce & Orzo, and Seasoned Pork with Szechuan Sauce & Soba Noodles.
Each meal is a complete kit that provides three separate vacuum-sealed bags, including Smithfield’s premium pork, pasta and sauce. Each kit also features three or four easy-step instructions to prepare a complete meal for two that is ready in less than 15 minutes.
“With eight out of 10 consumers now planning dinners and eating at home, our new complete meal line is just what consumers want — something different to prepare at home,” said Eric Esch, senior director of marketing at Smithfield. “Something Different Tonight takes the guesswork out of meal planning by providing everything you need in one convenient package with a unique flavor experience.”
Smithfield’s new complete meal line is merchandised in the refrigerated meat case. Suggested retail is $7.99 per 20 or 21-ounce unit.