Burger King to use new broilers

by Bryan Salvage
Share This:
MIAMI – Burger King Corporation restaurants nationwide are cooking with a new broiler that takes product quality and menu innovation to new heights, the company said. Supplied by two manufacturers, the broiler features proprietary technology allowing restaurants to further enhance the brand’s flame-fresh taste while providing the flexibility necessary to explore a wider range of innovative, fire-grilled foods.

In addition to advancing the entire cooking process, one of the proprietary systems supports energy efficiency by reducing gas consumption in Burger King restaurants by 52% and electricity consumption by 90% when compared to systems of the past.

All Burger King restaurants in the U.S. and Canada have installed the new broiler as of Feb. 1, and the broiler’s rollout to international markets is expected to be completed this year.

“This new broiler is a game-changing piece of equipment and a significant point of differentiation for us,” said John Schaufelberger, senior vice president of global product marketing and innovation for BK. “Not only is the technology revolutionary to our industry, it is proprietary to the Burger King brand. It allows us to up the ante in our product development across the board - from superior quality food and unconventional menu innovations to even more competitive value offerings.”
Comment on this Article
We welcome your thoughtful comments. Please comply with our Community rules.

 

 


The views expressed in the comments section of Meat and Poultry News do not reflect those of Meat and Poultry News or its parent company, Sosland Publishing Co., Kansas City, Mo. Concern regarding a specific comment may be registered with the Editor by clicking the Report Abuse link.