Burger King to use new broilers
February 22, 2010
by Bryan Salvage
MIAMI – Burger King Corporation restaurants nationwide are cooking with a new broiler that takes product quality and menu innovation to new heights, the company said. Supplied by two manufacturers, the broiler features proprietary technology allowing restaurants to further enhance the brand’s flame-fresh taste while providing the flexibility necessary to explore a wider range of innovative, fire-grilled foods.
In addition to advancing the entire cooking process, one of the proprietary systems supports energy efficiency by reducing gas consumption in Burger King restaurants by 52% and electricity consumption by 90% when compared to systems of the past.
All Burger King restaurants in the U.S. and Canada have installed the new broiler as of Feb. 1, and the broiler’s rollout to international markets is expected to be completed this year.
“This new broiler is a game-changing piece of equipment and a significant point of differentiation for us,” said John Schaufelberger, senior vice president of global product marketing and innovation for BK. “Not only is the technology revolutionary to our industry, it is proprietary to the Burger King brand. It allows us to up the ante in our product development across the board - from superior quality food and unconventional menu innovations to even more competitive value offerings.”