New Mac Snack Wrap launches nationwide

by Bryan Salvage
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OAK BROOK, ILL.  McDonald’s has launched its new Mac Snack Wrap, the latest addition to the Snack Wrap line, nationwide.

With a suggested retail price of $1.49 (prices and participation may vary), the made-to-order Mac Snack Wrap consists of the same ingredients McDonald's incorporates in its classic Big Mac sandwich, including a half-pound 100% beef patty, Big Mac special sauce, shredded lettuce, American cheese, sliced pickles and chopped onions wrapped in a flour tortilla.

Introduced in 2006, McDonald's growing portable Snack Wrap portfolio also includes a choice of grilled or crispy premium chicken breast meat, cheddar jack cheese, crisp lettuce and a choice of chipotle BBQ, sweet and tangy honey mustard or creamy ranch sauce.

“The Mac Snack Wrap is the latest addition to the line of Snack Wraps,” Danya Proud, senior manager, U.S. Media Relations, told MEATPOULTRY.com. “As far as its performance, the Snack Wrap line, in general, has certainly played a key role in McDonald’s continued business success since introduced in 2006. While it’s still early — we have only had this item nationally on the menu for the past couple of weeks — it performed extremely well in the markets we tested it in. We are excited about providing this to our customers and have good indicators this will perform well in our restaurants.”

When asked if McDonald’s might add any additional meat or poultry items to this line in the future, Ms. Proud said: “There is always the possibility, but it’s too early to comment or speculate on specifics. Now, with our first beef item, we’ll continue to see how this does in our restaurants and look at what it is our customers are asking us for, continue to monitor the snacking category and make adjustments to our menu as needed. We certainly are excited about what this is going to do for our business.”

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