Brinker names dual president of Chilis, On the Border
November 23, 2009
by Bryan Salvage
DALLAS — Wyman Roberts has been named president of Brinker International Inc.’s Chili's Grill & Bar and On The Border Mexican Grill & Cantina. Mr. Roberts formerly served in a dual role as president of the Maggiano's Little Italy brand and chief marketing officer for Brinker.
"Four years of brand-leadership experience at Maggiano's coupled with recent culinary and marketing oversight of the Chili's and On The Border teams have fully prepared Wyman to take over this role," said Doug Brooks, president and chief executive officer of Brinker International.
Effective immediately, Todd Diener has stepped down as president of Chili's Grill & Bar and On The Border Mexican Grill & Cantina. "Todd was a big part of Chili's history and Brinker's growth and we will miss him as both a leader and a friend," Mr. Brooks said.
Before joining Brinker International in 2005, Mr. Roberts was executive vice-president and chief marketing officer for NBC's Universal Parks & Resorts, where he assisted in significant market-share growth and a measurable increase in internet sales, Brinker relays. He is also a 17-year veteran of Darden Restaurants Inc., where he held numerous senior-level positions, including executive vice president of marketing for the Red Lobster brand.
Steve Provost has been named Mr. Roberts' successor as president of Maggiano's Little Italy. Prior to this promotion, Mr. Provost served as senior vice-president of marketing and brand strategy for Maggiano's.