'Dinner for Two' launched by Sadler's Smokehouse
October 19, 2009
by Bryan Salvage
FRISCO, TEXAS — Dinner for Two, a new line of refrigerated, fully-cooked, heat-and-serve meals, has been launched by Sadler's Smokehouse Ltd. The rollout began in August and features 20 ounces of classic pit-smoked meats paired with side-dish combinations, the company relays.
The dinners are specifically portioned to accommodate one- and two-person households and include Sadler's signature sliced beef brisket in tangy BBQ sauce with creamy home style mashed potatoes; seasoned pork loin in a sweet BBQ sauce with white cheddar mashed potatoes; pit-smoked pork loin with an apple-cranberry glaze and red skin garlic mashed potatoes; or sliced center cut pork loin with au jus and herbed rice blend.
All meats are carefully selected, trimmed, seasoned and pit-smoked over natural hardwood coals for hours at a time, the company said.
Sadler's continues to listen to what its customers are saying in the marketplace, which lead to its new line of restaurant-quality meal solutions, said Terry O'Brien, Sadler's chief executive officer. "Sadler's Dinner for Two is the result of our careful research and provides another way for empty nesters or young couples on-the-go to experience our premium pit-smoked meats," he added.
Dinner for Two features innovative packaging designed for easy microwave heating. "Dinner For Two products are packaged in a uniquely-designed, vacuum-sealed Simple Steps R.D.P.P. [reduced density poly-propylene] tray designed to minimize the heating time in the microwave," Marc Gaddis, vice-president of research and development, told MEATPOULTRY.com.
Products are available in the ready-to-eat refrigerated meat section of many grocery stores throughout the Southeast, Central and Western U.S.