Tender Choice pork products re-launched by Cargill
September 23, 2009
by Bryan Salvage
WICHITA, KAN. — Tender Choice branded pork products, Cargill Meat Solutions’ premium enhanced pork brand, have been re-launched, complete with a new logo, improved on-pack communication and a new Tender Sure Guarantee.
The product’s features accentuate what recent C.M.S. consumer research revealed, especially in terms of convenience and consistency. The new packaging features recipes, preparation tips and the Tender Sure Guarantee logo. The Tender Sure Guarantee is based on Cargill’s proprietary marinade process that locks in the meat’s natural flavor and juices to ensure tenderness and consistency.
C.M.S. supports the marketing of the Tender Choice program in the meat department using consumer promotions and point-of-sale materials that offer visual appeal to shoppers.
For additional information, visit www.tenderchoicepork.com.