Nolan Ryan's All-Natural Beef launches smoked sausage
September 04, 2009
by MEAT&POULTRY Staff
HUNTSVILLE, TEXAS — Nolan Ryan’s All-Natural Beef is expanding with a new line of smoked sausages including Nolan Ryan’s Signature Smoked Beef Sausage and Smoked Beef Sausage Links. Made from fresh ingredients, the sausage feature all-natural casings using seasoned, coarsely ground beef.
The products do not contain fillers, MSG or gluten. Smoked Beef Sausage (one ring per 12-ounce package) is available in Original, with Garlic and with Jalapeño flavors. Smoked Beef Sausage Links (four links per 12-ounce package) are available in Original, with Garlic and Hot & Spicy flavors.
Product is being introduced regionally in Kroger stores in Texas and Louisiana, Terry’s Supermarkets in Dallas and various retail grocery distributors throughout the region. The product launch will include in-store sampling and other marketing support.
"Our sausage is generally leaner than national brands, great for consumers making leaner choices." said Charlie Bradbury, chief executive officer. "Sausage offers flavor-packed versatility for families looking to stretch their food dollar without sacrificing taste."
Nolan Ryan’s All-Natural Beef, which markets Nolan Ryan’s Guaranteed Tender and Nolan Ryan’s Premium Reserve lines of beef, is an operation of Beefmaster Cattlemen and owned by baseball Hall of Famer and Texas rancher Nolan Ryan and several of his ranching partners.