Golden Corral to test market barbecue pork products
September 17, 2009
by Bryan Salvage
DES MOINES, IOWA — Golden Corral will soon test market four new pork barbecue items at its restaurants in North Carolina and South Carolina, according to the National Pork Board.
America’s pork producers will partner with Golden Corral during the month-long test to feature North Carolina pulled pork, San Francisco Tangy BBQ Riblets, Vermont Sweet Split Ribs and Kansas City Full-Rack BBQ Ribs.
The promotion will be supported for four consecutive weeks with television ads and an in-restaurant point-of-purchase package. The Pork Checkoff logo will be featured in the TV spot and on all P.O.P. elements, including window banners, vertical banners and hot grill signage, along with menu-board posters and buffet labels in the restaurants.
The Pork Checkoff has worked with Golden Corral on a number of successful pork promotions over the years.
"There are so many interesting things you can do with pork," said Dolly Mercer, consumer promotions and national events manager for North Carolina-based Golden Corral, which operates nearly 500 restaurants throughout the U.S. "The National Pork Board is a wonderful strategic partner for us, and they are very easy to work with as we find new ways to feature pork."