Hillshire Farms launches Family Size Lunchmeat Tubs
August 13, 2009
by Bryan Salvage
DOWNERS GROVE, ILL. — Hillshire Farm Family Size Lunchmeat Tubs are being introduced as part of the Hillshire Farm Deli Select line featuring Ultra Thin and Hearty Slices lunchmeat. The company is also introducing the Hillshire Farm Red Bag — a reusable, insulated lunch tote.
Available in supermarkets nationwide, Hillshire Farm Family Size Lunchmeat Tubs are available in the following varieties: Ultra Thin Oven Roasted Turkey Breast, Ultra Thin Honey Ham, Ultra Thin Smoked Ham, Ultra Thin Brown Sugar Baked Ham, Hearty Slices Oven Roasted Turkey Breast.
Families can save up to $2,000 a year by bagging children's lunches as opposed to spending money in school cafeterias, according to a study by NPD Group. Hillshire Farm relays its lunchmeats do not contain by-products or artificial flavors and their resealable containers that have an inner pouch ensures a longer lasting fresh taste.
"With brown bagging on the rise, Hillshire Farm is pleased to be able to offer our customers quality products that provide a great value in these harsh economic times," said Tim Roush, vice-president, lunch and dinner brands, Hillshire Farm. "We are thrilled to launch the Red Bag program symbolizing that Hillshire Farm and fresh taste and quality are one and the same; now we have the bag to prove it."
One-pound, family-size tubs offer twice as much lunchmeat, resulting in eight sandwiches per tub, the company said. The containers are resealable and can be re-used and recycled. Available at retail nationwide, the reusable, insulated Red Bags are free with the purchase of any three packages of Hillshire Farm lunchmeat (8 oz. or larger).