Kosher Valley launches A.B.F. chicken, turkey
July 13, 2009
by Bryan Salvage
PLAINVILLE, N.Y. — Kosher Valley, a new complete line of certified kosher antibiotic-free (A.B.F.), vegetarian-fed and humanely raised all-natural chicken and turkey products, was launched in early July by a joint venture between Pegasus Capital Advisors L.P. and The Hain Celestial Group Inc. This new brand is available at Whole Foods Market and other select retailers and it focuses exclusively on A.B.F. poultry.
Poultry raised on vegetarian diets with no antibiotics and room to roam is naturally flavorful with a taste that has been described as both clean and old-fashioned, the company relays. Kosher Valley Turkey includes a line of fresh and frozen whole young turkeys, as well as a variety of tray packs, including ground turkey. Kosher Valley Chicken offers a complete line of tray-pack chicken, as well as fresh or frozen chicken in four sizes.
Chickens and turkeys used for this line are fed a diet of pure corn and soybeans free of animal by-products. All animals are humanely raised with room to roam and ready access to vegetarian feed and fresh water at all times. Kosher Valley products are certified by Rabbi Yechiel Babad and the Orthodox Union and produced in Plainville, N.Y.
"Because we leverage the knowledge and expertise of some of the leading pioneers in A.B.F. poultry, Kosher Valley offers a history of consistent quality to discerning retailers and consumers," said Joseph A. DePippo, president of Kosher Valley. "We also believe customers appreciate the unwavering quality we can offer, because of our sole commitment to antibiotic-free kosher, rather than offering A.B.F. as a sideline."
The kosher market has been growing at a rate of approximately 15% annually, according to the Food Marketing Institute. Mintel International Group research previously stated growth is coming from a new consumer group that believes kosher products hold a higher mark of safety than non-kosher items.
Pegasus Capital Advisors L.P. is a private equity fund manager with offices in New York and Cos Cob, Conn. The Hain Celestial Group, based in Melville, N.Y., is a leading natural and organic food and personal care products company in North America and Europe.