Arby's promotes Roastburger using texting offer

by Bryan Salvage
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ATLANTA — Arby’s new BBQ Bacon Cheddar Roastburger will be offered for free with the purchase of any size drink July 9. Customers can also receive a coupon by texting, which can be redeemed through July 19, at participating restaurants.

The new sandwich includes oven-roasted, sliced roast beef, topped with cheddar cheese, bacon, onions, tomato, pickles and barbecue sauce and is served on a roll.

"The smoky, sweet taste of BBQ is synonymous with summer," said Steve Davis, chief marketing officer. "We’re excited to introduce our BBQ Bacon Cheddar Roastburger, which captures this signature flavor."

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