KFC promotion results in lawsuit
June 22, 2009
by MEAT&POULTRY Staff
LOS ANGELES – Two California residents who were unable to use an online coupon posted on Oprah Winfrey's Web site last month sued KFC parent Yum Brands Inc. in a Los Angeles state court June 17, according to The Associated Press. The plaintiffs claim the fast-food company's grilled chicken giveaway was a "bait and switch" to get people to spend money at the chain.
For days after the coupon posting began May 5, the company was swamped with bargain-seeking customers, resulting in long lines at KFC stores and traffic jams around them. The company has offered rain checks to those who could not redeem the coupons, which could be downloaded for about a day.
The coupon promised holders a free Kentucky Grilled Chicken meal, including two pieces of grilled chicken, two sides and a biscuit.
After serving about 4 million free meals the first few days and running out of the meal at some outlets, the company began offering the rain checks. Each customer with a rain check would also get a free soda not included on the original coupon.
In the lawsuit, the plaintiffs called the rain-check process "much more onerous" because customers had to visit a local KFC to pick up a form and mail it back to the company to get a new coupon.
The suit also says the company did not do enough to inform customers of the new policy.
KFC spokeswoman Laurie Schalow said the company has not seen the lawsuit. "We apologize to any customers who were inconvenienced and we remain committed to providing a free Kentucky Grilled Chicken meal plus a medium soft drink to those who submitted valid coupons for replacement coupons," Ms. Schalow said in a statement. She said the company wouldn't comment further.