Jack Link's, Frito-Lay partner on meat snack launch
June 12, 2009
by Bryan Salvage
MINONG, WIS. — PepsiCo's Frito-Lay North America division and Jack Link's announced an agreement in which Frito-Lay will begin selling and distributing a new line of meat snacks and jerky products under the MATADOR by Jack Link's brand, aimed at young adults with action-driven lifestyles, on Aug. 17.
Troy Link, president of Jack Link's Beef Jerky, said the Jack Link's brand continues to drive growth in meat snacks, and the new line of MATADOR products and partnership with Frito-Lay will take that growth even further. "We are excited about this agreement and look forward to a strong partnership with Jack Link's," added Al Carey, Frito-Lay North America president and chief executive officer.
An integrated action-sports platform and dedicated advertising campaign, including sponsorship of the Dew Tour and top athletes in BMX, skateboarding and snowboarding, is supporting the launch.