Frito-Lay, Oberto ending 10-year partnership

by Bryan Salvage
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PLANO, TEXAS — After a 10-year partnership, Frito-Lay North America and the Oberto Sausage Co. have ended their business arrangement for distribution and sales of Oh Boy! Oberto brand meat snack products in the United States and Canada. Frito-Lay will sell and distribute "Oh Boy! Oberto" meat snacks until Aug. 15 at which time Oberto Sausage Co. will transition to a direct sales and distribution model.

"We've had a strong partnership with Oberto over the past 10 years, and both companies helped grow Oberto into a national brand," said Al Carey, Frito-Lay North America president and chief executive officer. "Both of our companies benefited from the partnership, and we each remain committed to the meat-snacks category."

"As our business and the industry evolves, this new agreement puts us in the best possible position to continue the tremendous growth and success Oberto has enjoyed for more than 90 years," added Dennis Delaye, chairman and interim chief executive of Oberto.

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