Tyson introduces new dinner-meats line
May 07, 2009
by MEAT&POULTRY Staff
SPRINGDALE, ARK — Tyson Foods Inc. is expanding the dinner meats category with four new heat-and-eat products. The newest retail additions to the Tyson Fully Cooked Heat ‘N Eat Dinner Meats line include Braised Beef Brisket with Mild Chili Sauce, Pork Loin in Sweet & Tangy BBQ Sauce, Beef Steak Tips in Burgundy Sauce and Beef Brisket in Fire Roasted Onion Sauce
"With more than 85% of consumers eating out less often, our new Fully Cooked Heat ‘N Eat Dinner Meats varieties will help busy consumers find convenient, home-style meal solutions," said Rachel Marler, director of marketing for Tyson Foods Inc. "We believe that expanding the dinner meats line gives consumers a change of pace and allows them to enjoy unique, zesty and ethnic flavors without spending all day prepping in the kitchen."
The new products are sold in 17-ounce packages, contain no preservatives and are vacuum-sealed. All varieties can be heated in a microwave oven in four minutes or in a conventional oven in 20 minutes.