McDonald's Japan promotes traceability of Aussie beef
April 16, 2009
by Bryan Salvage
NORTH SYDNEY, AUSTRALIA — McDonald's Japan has just completed a nationwide television and print-media campaign focused on the purpose and methodology behind Australia’s National Livestock Identification System and Australia’s beef-safety systems from farm to export. It is a strong endorsement for Australian beef and the N.L.I.S. that underpins its production, said Meat & Livestock Australia.
McDonald’s Japanese Web site also includes three different features highlighting the Australian safety systems on farm, at a processing plant and the quality-assurance systems for Australian beef.