McDonald's Japan promotes traceability of Aussie beef

by Bryan Salvage
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NORTH SYDNEY, AUSTRALIA — McDonald's Japan has just completed a nationwide television and print-media campaign focused on the purpose and methodology behind Australia’s National Livestock Identification System and Australia’s beef-safety systems from farm to export. It is a strong endorsement for Australian beef and the N.L.I.S. that underpins its production, said Meat & Livestock Australia.

McDonald’s Japanese Web site also includes three different features highlighting the Australian safety systems on farm, at a processing plant and the quality-assurance systems for Australian beef.

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