El Monterey adds to its burrito line
April 06, 2009
by Bryan Salvage
DINUBA, CALIF. — El Monterey brand frozen Mexican food has introduced a new XXL Burrito flavor — Jalapeño Beef & Bean — for the retail hot case. Each burrito is 10 ozs and individually packaged.
"Our El Monterey XXL Burritos are perfect for the ‘hot to go’ consumer that is looking for a heartier and more filling meal that doesn’t skimp on great flavor and a good value," said Bryce Ruiz, president and co-chief executive officer, Ruiz Foods Inc. "In most cases, this is the blue-collar worker who usually takes little time for lunch, eats on the run and prefers a hot meal with no prep time."
El Monterey XXL Burritos/Chimichangas also include Spicy Red Hot Beef & Bean Burritos; Beef & Bean, Green Chili Burritos; Beef & Bean Burritos; Beef & Bean, Red Chili Burritos; Bean & Cheese Burritos; Spicy Red Hot Beef & Bean Chimichanga; and Jalapeño Beef & Bean Burritos.
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