Fresh & Easy launches larger, family size chicken meals
March 19, 2009
by Bryan Salvage
EL SEGUNDO, CALIF. — Fresh & Easy Neighborhood Market launched six new prepared meals on March 18 that feed a family of four for $8 to help customers who are feeding their families on a budget.
Fresh & Easy's new family size meals include a beef, pork and poultry varieties in sizes ranging from 40 ozs to 45 ozs.
"Customers are telling us they are looking for larger sizes to feed their families on a budget," said Simon Uwins, chief marketing officer. "Our kitchen products have been very popular — like our chicken alfredo and macaroni and cheese — so we are introducing portions that are large enough to feed a family of four for only $8."
Fresh & Easy's kitchen products are developed by a team headed by Chef Mike. Products contain no artificial colors or flavors, no added trans fats and limited use of preservatives.
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