The belly's back at Arby's
May 17, 2017
by MEAT+POULTRY Staff
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Arby’s is bringing back its Smokehouse Pork Belly Sandwich by popular demand. The chain offered the sandwich, which featured “bigger, better bacon” last year. It immediately became one of the restaurant’s most popular offerings and it sold out in locations across the country in a matter of weeks. Now the pork belly sandwich is back, for a limited time.
The sandwich features two strips of pork belly topped with, smoked cheddar cheese, fried onions, barbecue sauce and mayo on a toasted roll. The pork belly is hickory smoked for hours and then seared.
“Our guests love pork belly,” said Rob Lynch, chief marketing officer and brand president of Arby’s Restaurant Group. “When we launched it last year, we weren’t sure how well it would do because no one in our industry had done a slow-smoked pork belly sandwich before. Well, the response was remarkable, significantly exceeding our wildest expectations. So we worked hard to bring it back as soon as possible, and here it is. Pork belly is just another example of our unique approach to food, which is to offer innovation that our guests can only find at Arby’s. We are really proud of this meat.”
Also returning to the Arby’s menu is the Smoke Mountain Sandwich featuring smoked pork belly, smoked brisket and smoked ham combined and topped with crispy onions, smoked cheddar cheese and barbecue sauce on a specialty roll.
For more information on Arby’s Pork Belly Sandwich and other menu items, visit www.arbys.com or follow the Brand on Facebook, Twitter or Instagram.