Innovation pipeline opens for Jimmy Dean

by Keith Nunes
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Jimmy Dean Simple Scrambles Meat Lovers
Tyson Foods unveiled innovations in the company's portfolio of Jimmy Dean products.

Sally Grimes, president of North American retail for Tyson Foods Inc., unveiled numerous new product concepts during the company’s presentation at the Consumer Analyst Group of New York conference held in February in Boca Raton, Florida.

A plethora of new products are being added to Tyson Foods’ Jimmy Dean brand, including Simple Scrambles, Jimmy Dean Breakfast Bowls, Jimmy Dean Bites and Jimmy Dean Omelets. The Scrambles concept features two liquid eggs, a pouch of Jimmy Dean meat and cheese, and it is packaged in a microwavable to-go cup.

Jimmy Dean Bowls will be built around such chef-inspired recipes as Ranchero steak and eggs.

“ … Consumers told us that they could see eating this beyond breakfast, as we capitalize on the trend of all-day breakfast eating for incremental occasions for the Jimmy Dean brand,” Grimes said.

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By Rickie Robbins 7/25/2017 3:10:00 AM
I thought it was like the 'bowl' only less portions. But I found out that you have to cook them. Someone can do the same thing and save money by NOT buying this product. Plus it's to salty.