This Bud Burger's for you
Nov. 9, 2016
by MEAT+POULTRY Staff
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Carl’s Jr. and Hardee’s new premium burger is topped with Budweiser beer cheese sauce.
Carl’s Jr. and Hardee’s recently released the Budweiser Beer Cheese Bacon Burger.
Served on a brioche-style premium bun, the new burger features a charbroiled, grass-fed, all-natural beef patty, applewood-smoked bacon, lettuce, tomato, caramelized onions and Swiss cheese. It’s topped with Budweiser beer cheese sauce — a hot and creamy cheddar cheese sauce blended with Budweiser.
“Our new Budweiser Beer Cheese Bacon Burger combines the best of what we do,” said Brad Haley, CMO for Carl’s Jr. and Hardee’s. “It really is a beer and burger lover’s dream come true.”
Representatives from Budweiser echoed the sentiment.
“Anheuser-Busch is excited to join forces with Carl’s Jr. and Hardee’s for this retail partnership,” said Josh Halpern, vice president of small format and on-premise for Anheuser-Busch. “Carl’s Jr. and Hardee’s are known for pushing boundaries, and they truly share Anheuser-Busch’s commitment to quality ingredients and authenticity.”