And the No. 1-selling bacon brand is …

by MEAT+POULTRY Staff
Share This:
Search for similar articles by keyword: [Bacon]
This is a chart of the leading refrigerated bacon brands in the United States.
Click for larger view (Sources: Grocery Headquarters, IRI)

Private label bacon topped IRI’s list of top-selling refrigerated bacon brands in the US from January 2014 through January 2015, accumulating about $949 million in sales.

Chicago-based IRI, a market research company offering retail market intelligence and analysis focused on the consumer packaged goods industry, listed the Oscar Mayer Co., owned by Kraft Heinz, as the No. brand, garnering $855 million sales.

Hormel Foods Corp.’s Black Label brand was a distant third, garnering $366 million in sales. Wright, with $334 million, and Smithfield, with $210 million, rounded out the top five in sales.

Rounding out the top 10 are:

• Farmland, $207 million;
• Gwaltney Foods, $96 million;
• Hormel (other), $93 million;
• Bar-S, $87.4 million; and
• Butterball, $71.6 million.

Total sales were through supermarkets, drugstores, mass market retailers, military commissaries and select club and dollar retail chains for the 52 weeks ended Jan. 25, 2015.

Comment on this Article
We welcome your thoughtful comments. Please comply with our Community rules.

 

 


The views expressed in the comments section of Meat and Poultry News do not reflect those of Meat and Poultry News or its parent company, Sosland Publishing Co., Kansas City, Mo. Concern regarding a specific comment may be registered with the Editor by clicking the Report Abuse link.