What's new: Summertime eats
Wendy's launches the Pretzel Bacon Cheeseburger
Wendy’s announced its much-anticipated Pretzel Bacon Cheeseburger will be available at locations nationwide by July 4. The burger, which received high marks in consumer tests, outperformed other promotional hamburgers in Wendy’s recent history.
"Wendy's knows food trends. We tapped into consumers' love of pretzels, and transformed the iconic snack into an artisan-crafted cheeseburger," said Craig Bahner, Wendy's chief marketing officer. "We constantly search for foods that customers crave, and we've created the ultimate mash-up of three American loves – pretzels, bacon and cheeseburgers – to deliver new standards of quality and taste."
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